Study: Blogging in decline as social media takes over
New research by the University of Massachusetts Dartmouth reveals that corporate blogging is in decline as corporates turn to social media to keep consumers up-to-date and engaged.
Back in 2010, half of companies had a corporate blog. In 2011 that figure declined significantly to just 37%. Among Fortune 500 companies, growth in blogging has leveled off with 23% continuing to blog in 2011, the same as in 2010, compared to 91% who use social media.
