Vertical Ad Networks Take Root, Grow

Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads, Adify.

The Entertainment vertical’s average CPM was $7.07 in Q3 2009, which represents an 8% increase from the previous quarter. This is the fourth consecutive quarter where CPMs in this vertical have risen, indicating advertisers’ acknowledgement of the value of this inventory, and the increasing value of reaching this audience. In Q3 2009, the Entertainment vertical’s audience has been spending more time per visit on entertainment sites, and has also experienced an increase in their buying power index.

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