1.06.2010

More people are online in China than in U.S.

Internet usage in China has been expanding rapidly in the past year, with several research firms agreeing that the country has passed the 300 million Internet user mark in 2009. In doing so, China has become the top country in the world by number of Internet users. eMarketer estimates that the number of Internet users in China will surpass the entire population of the US in 2009, at 396 million, eMarketer.




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Vertical Ad Networks Take Root, Grow



Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads, Adify.

The Entertainment vertical’s average CPM was $7.07 in Q3 2009, which represents an 8% increase from the previous quarter. This is the fourth consecutive quarter where CPMs in this vertical have risen, indicating advertisers’ acknowledgement of the value of this inventory, and the increasing value of reaching this audience. In Q3 2009, the Entertainment vertical’s audience has been spending more time per visit on entertainment sites, and has also experienced an increase in their buying power index.



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10.5% Rebound In U.S. Display Advertising in 2010



In the advertising industry overall, revenues generated by direct and brand advertising are roughly split 50/50. The online world split is closer to 70/30 in favor of direct ads.


  • Last year's display portion of the U.S. online advertising revenues were down 5.2% to $7.5 billion, estimates JPMorgan
  • 2010 U.S. display advertising will rebound 10.5% to $8.3 billion
  • U.S. search advertising to grow 13.2% in 2010 to $16.6 billion
  • Average display RPM to be $1.92 this year, while the average RPS is forecast to be $70.14





  • Total U.S. mobile advertising for 2009 is estimated at $2.6 billion, up 62%, of which $2.3 billion was from text messaging. 178 million was mobile search, and $140 million was display
  • In 2010, mobile advertising is forecast to grow 45% to $3.8 billion, with $3.2 billion SMS advertising, $253 million mobile display, and $321 million mobile search.

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