5.04.2010

Glam announces new verticals, deeper social integration and ad serving for direct advertisers


Paris, May 4th 2010: Glam One (http://Glam.fr), owner of the “GLAM” brand in France and developer of France’s first vertical media platform is announcing the launch of 13 more verticals, deeper social integration withFaceBook “Like” and the deployment of Google DoubleClick For Publishers (dfp) ad serving technology to support direct advertisers.  Glam’s vision is to evolve Web engagement by providing independent professionals with the tools to better manage their online reputation and cultivate their Personal Brand.
 
Glam launched 13 new verticals over the past weeks in both French and English for aviation, law, healthcare, hospitality, and finance independent professionals. Glam now counts 20 verticals, including:

Users could already connect using their favorite social network account credentials, import and aggregate their online activities from FourSquare, YouTube, Flickr and other networks and directly publish their status to Twitter. Users can now more broadly share profiles and other contents leveraging FaceBook’s newly released “Like”, Google Buzz and Digg’s smart buttons.

In addition, Glam selected and deployed newly upgraded Google dfp’s best in class ad serving technology for its forecasting, reporting and targeting capabilities to better manage its growing inventory while remaining dynamically connected to Google’s large pool of advertisers. With the deployment of Google dfp, Glam’s direct advertisers benefit from greater control of when, where and to whom their campaigns appear, using multiple targeting options such as geography, day and time on a CPM or CPC basis.

We had a good first quarter and April marked our 6th straight month of consecutive viral organic adoption at a triple digit average growth rate. We upgraded our hosting solution for improved speed and stability, and kept releasing new verticals and functionalities at a good pace. Glam is now well positioned to benefit from distribution and integration partnerships”, says Arnaud Fischer, Glam’s CEO.
 
Privately-held Glam One, with offices in Paris, France, owns over 500 2-sylable “glam” domains. The Glam vertical media platform and social networks bring together professionals into communities of common affinities, organized around targeted sectors. The Glam architecture is built on open, innovative, original and integrated best-of-breed technology.  The platform is available as a white label solution in French and English for brands and enterprises to deploy their own vertical networks.
 
Contact:
Arnaud Fischer, CEO Glam
http://Twitter.com/arnaudfischer

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1.06.2010

More people are online in China than in U.S.

Internet usage in China has been expanding rapidly in the past year, with several research firms agreeing that the country has passed the 300 million Internet user mark in 2009. In doing so, China has become the top country in the world by number of Internet users. eMarketer estimates that the number of Internet users in China will surpass the entire population of the US in 2009, at 396 million, eMarketer.




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Vertical Ad Networks Take Root, Grow



Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads, Adify.

The Entertainment vertical’s average CPM was $7.07 in Q3 2009, which represents an 8% increase from the previous quarter. This is the fourth consecutive quarter where CPMs in this vertical have risen, indicating advertisers’ acknowledgement of the value of this inventory, and the increasing value of reaching this audience. In Q3 2009, the Entertainment vertical’s audience has been spending more time per visit on entertainment sites, and has also experienced an increase in their buying power index.



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10.5% Rebound In U.S. Display Advertising in 2010



In the advertising industry overall, revenues generated by direct and brand advertising are roughly split 50/50. The online world split is closer to 70/30 in favor of direct ads.


  • Last year's display portion of the U.S. online advertising revenues were down 5.2% to $7.5 billion, estimates JPMorgan
  • 2010 U.S. display advertising will rebound 10.5% to $8.3 billion
  • U.S. search advertising to grow 13.2% in 2010 to $16.6 billion
  • Average display RPM to be $1.92 this year, while the average RPS is forecast to be $70.14





  • Total U.S. mobile advertising for 2009 is estimated at $2.6 billion, up 62%, of which $2.3 billion was from text messaging. 178 million was mobile search, and $140 million was display
  • In 2010, mobile advertising is forecast to grow 45% to $3.8 billion, with $3.2 billion SMS advertising, $253 million mobile display, and $321 million mobile search.

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