12.13.2009

1/3 annonceurs français ont accru leurs dépenses en ligne en '09

Malgré la crise, 36% des annonceurs français ont augmenté leurs dépenses en ligne en 2009, selon la troisième édition du Baromètre des investissements digitaux, publié par Digitas avec le concours de Performics. Internet est ainsi le média qui a le moins souffert des réductions et des annulations de budgets (11% et 18%). Il sauve la mise en raison de sa réactivité, de son coût, de son retour sur investissement et des actions d'innovation qu'il propose. Les liens sponsorisés, les campagnes display, le conseil stratégique, le social media ainsi que le marketing mobile sont en croissance en 2009. L'e-mailing (fidélisation) et la conception de site, respectivement utilisés par 74% et 59% des annonceurs, demeurent le duo gagnant des leviers numériques. En 2010, outre la conception de site, les annonceurs privilégieront la création de contenus et le social media marketing pour dynamiser et renforcer leur relation avec les consommateurs.


En savoir +

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12.11.2009

U.S. Online Holiday Spending Reaches $16 Billion for First 36 Days of the November-December Shopping Season


For the holiday season-to-date, nearly $16 billion has been spent online, a 3% increase versus the corresponding days last year.

  • 28% of those who have begun their holiday shopping this season indicated that social media has influenced their purchases.







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Online Will Take More Ad Dollars Than Newspapers By 2015



Three industry forecasts are raising their expectations for next year’s ad spend…

  • Magna Global is predicting a 6%
  • GroupM just 0.8%
  • ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months to 0.9%%. The net was the only medium to attract more money in 2009 in Zenith’s figures. It’s now on track for more modest but consistent growth pace of 9.5% (2010), 12% (2011) and 13% (2012).

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Geotargeted Display to Grow 16% to $1.9B in 2013



Though the bulk of today’s geotarged ad sales take place in the search arena, the geotargeted display ad market in the US is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%, according to a new report from BIA/Kelsey.


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86% of Companies Plan Social Media Budget Bumps



The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, Econsultancy and bigmouthmedia.


  • 86% plan to spend more money on social media in '10
  • 54% saying the lack of resources is a significant problem
  • 90% say social media is taking up more time internally than a year ago
  • 88% of execs at US non-profit organizations are currently experimenting with social media
  • Only  51% report using it actively
  • 79% are uncertain about how to demonstrate its value for their organization
  • 52% of companies who are heavily involved in social media marketing say that they have gained real value
  • Twitter is now the most widely adopted social media tactic, used by 78% of company respondents and 74% of agency respondents
  • 62% say they are using the micro-blogging site for publicizing new content
  • 54% are using the channel for marketing or brand monitoring
  • 27% of companies are using Twitter as a customer service tool for reacting to issues and inquiries
  • 25% say they use Twitter as a customer feedback tool
  • 31% saying that there are “tremendous opportunities” available



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12.04.2009

LeWeb real time search with avec http://GlamLive.fr

   Glam Live (beta) est un engin de recherche différent. Le Web change en temps réel. En partenariat avec Collecta, Glam Live vous presente l'information publiée a chaque instant sur les sites de news, blogs populaires et média sociaux incluant Flickr et YouTube.






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12.03.2009

Glam announces two more verticals, Glam Live‘s real time search and forms Advisory Board

Paris, France, December 3rd, 2009: Glam One, owner of the “glam” brand in France and developer of France’s first vertical media platform is announcing the launch of two more verticals, GlamZic.com and GlamSport.com, for music and sport’s independent professionals. In addition, Glam is announcing the release and integration of Glam Live’s real time search capability through its partnership with Collecta.

Glam’s vision is to evolve Web engagement by providing talent showrooms, personal productivity, branding tools and transactional ecommerce storefronts. With GlamSport.com and GlamZic.com, sport and music professionals now have an environment to better market their skills. Glam counts 7 verticals:

  •  GlamFree (http://www.glamfree.com): freelances en communication pour annonceurs et agences
  • GlamParis (http://www.glamparis.com): photographes, mannequins, stylistes, maquilleurs
  • GlamShows (http://www.glamshows.com): artistes du spectacle vivant
  • GlamAct (http://www.glamact.com): comédiens pour directeurs de casting et producteurs
  • GlamChic (http://www.glamchic.com): hôtesses pour agences de communication événementielle
  • GlamSport (http://www.glamsport.com): professionnels du sport
  • GlamZic (http://www.glamzic.com): professionnels de la musique, artistes, compositeurs et producteurs

Glam owns over 400 two-syllable “glam” domains and verticals can be deployed in under 48 hours from start to finish. The Glam architecture is built on innovative, original and integrated best-of-breed technology and is available as a white label solution for enterprises and advertisers to deploy their own vertical networks.

In addition, Glam is introducing Glam Live (http://www.glamlive.fr). The web is alive and real-time generated content is accelerating. Glam Live, integrated at the core of every vertical, provides real time Webwide search results. Through its technology partnership with Collecta  (http://www.collecta.com), Glam users, independent professionals and agencies can now keep pace with real time information, brand conversations, trends and comments every minute. Collecta monitors the update streams of news sites, popular blogs and social networks including multimedia content from Flickr and YouTube.
“Real-time search is a window into the heart of the social network. It reveals the vibrancy of the network, community, and conversations to both users and outside observers,” said Collecta CEO Gerry Campbell. “Through streaming search, users see a deeper, more complex view of what’s taking place in the world right now.”

Real time is at the heart of the Glam platform. Users can automatically post statuses, publish their profiles and import online activities from their social network accounts including Twitter, YouTube, DailyMotion, Flickr, Del.icio.us and other networks.

Glam is also adding close to a century of professional experience through the formation of its Advisory Board. The charter of the Board is to guide Glam’s long term vision and support the executive team navigate through the company’s tactical growth milestones. Glam’s Advisory Board members include:

  • Chris Kitze, Publisher at “Before It’s News”, Board Director of Intelius, former Chairman of Wine.com and CEO of NBCi
  • Thierry Happe, founder of NetExplorateur thinktank, former President of Euro-RSCG Futurs and Havas Advertising’s Pôle Communication et Nouvelles Technologies
  • Sylvain Bellaiche, Founder and CEO of publicly traded Groupe Referencement.com
  • Franck Debane, former head of search technology for AOL Europe and more recently BBC.com


Privately-held Glam One, with offices in Paris, Glam is the legal owner of several French trademarks protecting the word “glam”, registered with the French Intellectual Property office. Any unauthorized commercial use of the word “glam” for goods or services in France similar to those of classes 35, 38 or 41 constitutes trademark infringement and could lead to criminal prosecution.

Contact:
Arnaud Fischer - @arnaudfischer
arnaud [at] glam.fr
33 (6) 21 84 33 96

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Tendances de la Silicon Valley et LeWeb pour l'IAB

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12.02.2009

French Online Video Consumption Surges 141%



French Online Video Consumption Surges 141% in the Past Year to 5.4 Billion Videos Viewed In Sep. '09, up 36 percent versus the previous year - comScore


  • Google Captures 34% of French Online Video Market with 1.8 Billion Videos Viewed on YouTube.com



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Geotargeted display ads to reach $1.9 billion



With the rise of consumer mobility, mobile handsets and the increased use of laptop computers, geo-targeted advertising revenue is set to skyrocket over the coming three years.

  • In 2008, geographically targeted display ads brought in just under $900 million
  • Forecasters predict that by 2013 geo-targeted display ad revenue will reach nearly $2 billion, a 66% increase


Read more ...

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12.01.2009

U.S. Ad Impressions up 21 Percent in October


Ad impressions for October up by over 20%, with growth in almost every vertical category, according to Nielsen Online. In 2008, however, overall impressions grew just 3% over the previous month.


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