11.03.2009

Glam One Launches First Socially Integrated Vertical Media Platform in France

- For immediate release -


Paris, France, November 3rd, 2009. Glam One (http://www.glam.fr), owner of the “Glam” brand in France and the glam.fr domain name, is announcing the release of France’s first integrated social media platform. The Glam vertical marketplaces bring together professionals into communities organized around targeted sectorsSelf-employed independent workers now have an environment to better market their skills. Brands and agencies can post business and contract opportunitiessearch, browse, and reach professionals.




The Glam vision is to evolve Web engagement by providing talent showrooms, personal productivity and branding tools, and transactional ecommerce storefronts, while facilitating the communication between parties.




Glam One owns over 400 two-syllable “glam” domains and new verticals can be deployed in under 48 hours from start to finishGlam has already released five verticals in France, including:
  • GlamFree.com (http://www.GlamFree.com): freelances en communication pour annonceurs et agences.
  • GlamParis.com (http://www.glamparis.com): photographes, mannequins, stylistes, maquilleurs pour marques de mode, beauté, luxe.
  • GlamShows.com (http://www.GlamShows.com): artistes du spectacle vivant pour agences, annonceurs et municipalités
  • GlamAct.com (http://www.GlamAct.com): comédiens pour directeurs de casting et producteurs.
  • GlamChic.com (http://www.GlamChic.com): hôtesses pour agences de communication événementielle et annonceurs. 


The platform supports built-in paid search, display advertising and subscription models and is already available as a white label solution for enterprises and advertisers to deploy their own vertical networks. The Glam architecture is built on innovative, original and integrated best-of-breed tools leveraging the Drupal open source technology maintained and developed by a community of thousands of users and developers.


  • Google’s powerful Custom Search technology at the core of each vertical community allows visitors to search targeted content from the open Web as well as opportunities and profiles.
  • Users can connect and invite friends using their existing FaceBook, Twitter, Google, Yahoo!, MySpace or AOL accounts.
  • Users can import content and online activities from their respective social network accounts including YouTube, DailyMotion, Flickr, Del.icio.us, Twitter and other networks.
  • Users can post statuses and automatically publish their profiles to Twitter from within the Glam platform and retweet others using Tweetmeme's integrated technology.

In addition, Glam is announcing that Arnaud Fischer was recently named CEO of the company. Arnaud has over 15 years of experience planning, building, taking to market and monetizing consumer Web services and online advertising solutions with Microsoft (MSFT) in Redmond, WA, AltaVista acquired by Yahoo! (YHOO) in Palo Alto, CA, and AOL Search (TWX) in Dulles, VA.



Over the past seven years, Glam has worked and established strong relationships with France’s top brands and advertisers. We have also been running a successful pilot program over the past 10 months assessing important behavioral and technology trendthat clearly validate the needs of an increasing population of independent workers to better market themselves. Internet users have flooded FaceBook to connect with friends, Meetic.com (Match.com in the US) to fulfill their private lives. We plan to make of the Glam verticals the destinations for independent professionals to better market and sell their skills and talents. Our vision is to build a better, different, disruptive, socially-integrated, real time platform in-synch with the market.



Privately-held Glam One, with offices in Paris, France, is the legal owner of the Glam brand in France. “Glam® and Glamchic® are registered trademarks. All unauthorized use of these brands could lead to counterfeiting penalties.



Contact:
Arnaud Fischer
arnaud [at] glam.fr
33 (6) 21 84 33 96


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