- 93% of European marketers expect to further increase their online advertising spend in '11
- 7.6% year-over-year rise in '10 and more than 15% forecast for '11
- Fueled by i) increased online spending, ii) growth of mobile advertising, iii) ongoing shift from traditional to online
More than eight in 10 European marketers say they increased their online advertising spending during '09 - European Interactive Advertising Association (EIAA).
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