Demand for ROI Fuels Online Growth in Europe

 More than eight in 10 European marketers say they increased their online advertising spending during '09 - European Interactive Advertising Association (EIAA).

  • 93% of European marketers expect to further increase their online advertising spend in '11
  • 7.6% year-over-year rise in '10 and more than 15% forecast for '11
  • Fueled by i) increased online spending, ii) growth of mobile advertising, iii) ongoing shift from traditional to online

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