Demand for ROI Fuels Online Growth in Europe
More than eight in 10 European marketers say they increased their online advertising spending during '09 - European Interactive Advertising Association (EIAA).- 93% of European marketers expect to further increase their online advertising spend in '11
- 7.6% year-over-year rise in '10 and more than 15% forecast for '11
- Fueled by i) increased online spending, ii) growth of mobile advertising, iii) ongoing shift from traditional to online
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