Social Media Boosts Search Ad Clicks

Consumer searchers were 2.5 times more likely to click after exposure to a brand's social marketing, by Brian Morrissey

• Consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show higher propensity to search for, click on brands' search ads
•  Consumers exposed to a brand's social campaign 2.8 times more likely to search for, click rates rose 50%
• Engagement with brand in social media has long-term benefits

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