10.16.2009

Firm Sees Potential For ‘Double-Digit’ Increase In Search Ad Spending This Quarter


The search-ad market is on the way up again, “potential” for “double-digit” quarter-over-quarter and year-over-year sales growth, Efficient Frontier.

  • New growth to come from retail holiday shopping
  • Search-ad spending up 5% in last quarter, compared to last year
  • Bing is up, attracting greater share of advertisers’ dollars, to 5.3% from 4.3% during the second quarter, most significant growth in finance and travel.

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