eMarketer: Online Ad Slide Nearing Bottom

The online ad market is close to bottoming out, according to new report issued by industry tracker eMarketer.

  • Spending will continue to decline for the second half of '09, but that decline should decelerate.
  • The fact that the display ad market only declined by 1% the first 6 months of the year fueled optimism for the remainder of '09.
  • Expect decline to be less than the first half
  • Online ad networks should continue to thrive in the second half of the year

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