The online ad market is close to bottoming out, according to new report issued by industry tracker eMarketer.
- Spending will continue to decline for the second half of '09, but that decline should decelerate.
- The fact that the display ad market only declined by 1% the first 6 months of the year fueled optimism for the remainder of '09.
- Expect decline to be less than the first half
- Online ad networks should continue to thrive in the second half of the year