10.27.2009

Only 9% of SMBs Use Twitter for Marketing

    32% of SMB advertisers plan to include social media in their marketing mix in the next 12 months (Facebook, Linkedin or MySpace) - BIA/Kelsey.
  • 39% of SMBs plan to include customer ratings or reviews
  • 23% plan to incorporate video on their websites
  • 31% plan to include links or ads placed on social sites or blogs
Despite the significant number reporting plans to use social media, far fewer SMBs appear to be putting it into practice today.

  • 9% of SMBs report using Twitter
  • 23% have used social sites in the past 12 months
  • 16% have incorporated video into their website
  • 29% have included customer ratings and reviews.

The adoption of social mediais more prevalent among younger businesses.

  • 16% of businesses that are 3 years old or younger use Twitter versus 2% of those in business 11+ years
  • 44% of businesses that are three years old or younger plan to market this way versus 22% of those in business 11+ years




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10.23.2009

One in five Americans publish, read status updates



  • 19% of internet users use Twitter or another service to share updates, up from 11% in Dec. '08

  • The more devices someone owns, the more likely they are to use Twitter or another service to update their status
    • 39% of internet users with four or more internet-connected devices (laptop, cell phone, game console, ... ) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device

  • Median age of a Twitter user is 31. Median age for MySpace is 26. Median age for LinkedIn is 39. Median age for FaceBook is 33

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10.17.2009

Google Says Internet Advertising Picked Up Steam in Third Quarter

 Google says its advertising business picked up in Q3.


  • Revenue increased 7% from last year to $5.94 billion, comparing to 3% year-over-year
  • Revenue was up 8% sequentially after being flat from Q1 to Q2
  • Net income rose 27% to $1.64 billion
  • Google is ready to start investing again, hire, pursue acquisitions and partnerships.
"[...] we believe the worst of the recession is behind us [...]" said Google Chief Executive Eric Schmidt

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10.16.2009

Facebook Sees Nearly 200% Visit Boost, While Twitter Traffic Also Soars

 Facebook logged 58.6% of all U.S. visits among 155 social networking Websites in Sep. '09, 194% increase Sep. '08.

  • Twitter growth, up 1,170% from Sep. '08.
  • Facebook netted 58.6% of all U.S. social networking visits in Sep. '09
  • In Sep. '08, MySpace was the leading social network with a 66.8% share, logged 30.3% of U.S. social network visits in September, plummeting 55% from last year

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Firm Sees Potential For ‘Double-Digit’ Increase In Search Ad Spending This Quarter


The search-ad market is on the way up again, “potential” for “double-digit” quarter-over-quarter and year-over-year sales growth, Efficient Frontier.

  • New growth to come from retail holiday shopping
  • Search-ad spending up 5% in last quarter, compared to last year
  • Bing is up, attracting greater share of advertisers’ dollars, to 5.3% from 4.3% during the second quarter, most significant growth in finance and travel.

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Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report




SearchIgnite has released their quarterly search advertising spend report.

  • U.S. search spend flat year-over-year but up 10% quarter-over-quarter.
  • Most notable increase from multi-channel retailers, spend up by 40% from Q3 '08 to Q3 '09
  • Microsoft 15% increase in ad spend


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Online Ad Spending in Western Europe

 France and Germany are relatively mature markets for online advertising.

  • The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread.
  • Throughout Western Europe, total advertising spending has plunged with the financial downturn. But the Internet has withstood recessionary pressures far better than other media.
  • Online ad spending will post important gains in 2009 and regain significant momentum in 2010.
  • Paid search has proved the most popular online ad format in these tough times, while European marketers’ commitment to display, classified ads and e-mail has been somewhat weaker.



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10.15.2009

Consumer Spending Index Reaches Two-Year High



The Deloitte Consumer Spending Index rose 11.7% in Sep. '09, climbing to 3.44%.

  • The tax burden continues to fall with the weakening of the economy
  • Initial unemployment claims have dropped from 694,000 in Mar. '09 to about 263,000 in Sep
  • Real wages are up 4.8% from a year ago
  • The pace of decline in home prices has slowed significantly



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10.11.2009

Glam France

Glam.fr est une plateforme de vertical social media offrant aux individus et organisations du conseil en personnalités et célébrités, des showrooms de talents, des outils de productivités et de branding personnel, des espaces de communication et des ecommerce storefronts.

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10.09.2009

eMarketer: Online Ad Slide Nearing Bottom



The online ad market is close to bottoming out, according to new report issued by industry tracker eMarketer.

  • Spending will continue to decline for the second half of '09, but that decline should decelerate.
  • The fact that the display ad market only declined by 1% the first 6 months of the year fueled optimism for the remainder of '09.
  • Expect decline to be less than the first half
  • Online ad networks should continue to thrive in the second half of the year

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Social Media Has Direct Influence on Brand Search

 Searchers who use social media are more engaged with brands, more likely to be looking to buy, GroupM Search & comScore. Consumers exposed to social media are more likely to click on a brand’s paid search ad. Investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase.


  • Significant and direct correlation between discovery of brands through social media and search behavior
  • Increased paid search click-through-rates (CTR).
  • Social media users exposed to a brand spent 20% more time online
  • Consumers exposed to both brand and paid search spent almost 3 times more time online
  • Searchers who engage with social media far more likely to search for lower-funnel terms
  • Consumers exposed to a brand and paid-search are 2.8 times more likely to search for that brand
  • 50% CTR increase in paid search when consumers were exposed to social media and paid search. 
  • Social media users are 1.7 times more likely to search with the intension of making a list of brands or products to consider purchasing
  • Consumers exposed to influenced social and paid search exhibit 223%  heavier search behavior
  • 50% of social-media exposed searchers search daily for product terms versus with 33%.
  • Consumers searching on brand product terms, exposed to a brand’s social marketing campaign are 2.4 times more likely to click on organic links
  • Among searchers using a brand’s product name in a search query, the CTR increased from 4.5% to 11.8% when users were exposed to both influenced social media and paid search



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10.08.2009

Social Network Advertising Nearing An Inflection Point

Two of the most important trends in online advertising are the pervasiveness of social networks and the growing use of "owned platforms", Business Insider by Rory Maher. These trends threaten to disrupt traditional content publishers who sell ad space, because they allow advertisers to go direct.





  • Social networks have now impossible to ignore.
  • Advertisers are building "owned platforms" directly onto social networks, likely to accelerate
  • Advertisers seek more effective ways to market on social networks
  • Brands are struggling how to best use social networks
  • As traditional forms of advertising prove to be ineffective
  • Advertisers turn to "owned platforms"
  • Social networking will be so intertwined with the average person's life that brands have to figure out a way or miss reaching consumers where they are most engaged




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10.07.2009

Social Media Boosts Search Ad Clicks



Consumer searchers were 2.5 times more likely to click after exposure to a brand's social marketing, by Brian Morrissey


  • Consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show higher propensity to search for, click on brands' search ads
  •  Consumers exposed to a brand's social campaign 2.8 times more likely to search for, click rates rose 50%
  • Engagement with brand in social media has long-term benefits


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GLAM PLUS GLAM


COMMUNIQUE DE PRESSE
Pour diffusion immédiate – Mardi 6 octobre 2009


GLAM PLUS GLAM

GLAM (http://www.glam.fr) devient encore plus GLAM en passant de 4 à 8 expertises de talents. En effet GLAM lance GlamAct (http://www.glamact.com comédiens), GlamChic (http://www.glamchic.com hôtesses), GlamFree (http://www.glamfree.com freelances en communication) et GlamShows (http://www.glamshows.com spectacles vivants).

GLAM est la plateforme de vertical social media qui a pour vision d’offrir aux entreprises, professionnels indépendants, auto-entrepreneurs et talents du conseil en personnalités, des showrooms de compétences, des outils de productivité et de branding personnel, des espaces de communication et des ecommerce storefronts.

Ces quatre nouvelles plateformes permettront aux clients de GLAM de sélectionner et contacter des comédiens et freelances pour leurs campagnes de publicité, ainsi que des hôtesses et artistes pour leurs événements d’entreprises. La clientèle de GLAM est composée à 50% de grandes entreprises et à 50% de leurs agences de communication.

Ce développement est réalisé sous la direction de Arnaud FISCHER, 41 ans, qui après avoir travaillé 20 ans aux USA (Microsoft, AOL, AltaVista/Yahoo! et autres startups Internet de la Silicon Valley) rentre en France pour s’associer à GLAM, dont il devient CEO.

« Aucun prestataire n’avait jusqu’à ce jour permis aux entreprises d’entrer en contact direct avec autant de talents, dit Arnaud FISCHER. La puissance du web permet ce formidable bon en avant, en complément des méthodes plus traditionnelles basées sur le conseil. GlamFree, que GLAM a fait évolué du mode conseil à une plateforme web, propose déjà l’accès à 3200 freelances en communication. Notre ambition est de déployer cette technologie à d'autres segments verticaux, en France et à l'international. »

GLAM a été fondé en 2003 par Vincent FISCHER et Nicolas TEIL avec GlamSpeak conférenciers et animateurs, puis GlamCom célébrités pour marques (2005), GlamBoard réalisateurs pour films publicitaires (2006) et GlamKast models castings (2008). GLAM est propriétaire de la marque de commerce GLAM en France et du nom de domaine www.glam.fr porte d’entrée de l’univers GLAM.

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Pour informations :
GlamBoard : Bob DUTERTRE, bdutertre@GlamBoard.com
GlamCom : Vincent FISCHER, vfischer@GlamCom.com
GlamKast : Thomas MARTY, tmarty@GlamKast.com
GlamSpeak : Nicolas TEIL, nteil@GlamSpeak.com
Glam : Arnaud FISCHER, arnaud@Glam.fr

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