4.28.2009

Interactive Ad Growth Still Healthy


Interactive advertising is heading for growth over the next seven years, according to Forrester Research Interactive Advertising Forecast.

Interactive online advertising (display, email, mobile, search, and social media) will experience a 17% CAGR, totaling almost $55 billion in spending over the next seven years.

Five key online advertising channels will see the following 7-year CAGR, according to the report:
  1. social media - 34%
  2. mobile - 27%
  3. display - 17%
  4. search - 15%
  5. email - 11%
Overall interactive advertising spend will grow an estimated 10% - from 9% of all ad spending in 2008 to 19% in '14.

Sphere: Related Content

Add to Google Add to My AOL

No comments: