2.09.2009

Search is the economy ... stupid!

All sectors of advertising, marketing services and media trimmed jobs in Dec. except internet-media companies and web-search portals, according to Bradley Johnson , AdAge.com.
  • The U.S. advertising and media industry slashed 18,700 jobs in Dec. '08, bringing job losses in this recession to 65,100, 3.9% since Dec. '07.
  • The ad industry employed 1.59 million people as of December.
  • Internet-media companies and web-search portals added a dismal 800 jobs, bringing employment to 82,200.
  • Media companies eliminated 41,000 U.S. jobs, 4.6% from the time the recession began.
  • Advertising/marketing-services firms cut 24,100 jobs, or 3.1%.
  • Among advertising/marketing-services companies, ad agencies last year cut 6,000 jobs, or 3.2% of staff, and graphic-design firms eliminated 7,400 jobs, or 9.9%.
There were bright spots: Marketing-consulting employment rose by 2,200 ... I feel blessed ;-)

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