Performance-Based Ads to Increase in ‘09

- 78% of advertisers planning to raise spending on CPA formats
- 67% plan to increase spending on cost-per-lead (CPL) ads
- Just under half on cost-per-click (CPC).
- 29% to increase spending on CPM (display mostly)
20 years in the Silicon Valley, developing and taking to market big data Web services, online advertising and marketing technology platforms with Microsoft, Altavista/Yahoo!, AOL/Verizon, Glam, Omnicom and startups.
Internet Search technology, marketing and business professional with 18 years experience developing and taking to market technology platforms, Web services and online advertising solutions with Microsoft, AOL, Altavista, Glam. Product Leader with proven track record in strategic planning, product management, product marketing, brand development, positioning, communication, differentiation, messaging, organic search engine optimization, online display advertising, paid search, social media marketing, monetization and new product launch with the unique combination of strategic vision and tactical skills. Energetic, motivated, and results-oriented team player. Private pilot student. Bilingual English/French.
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