Performance-Based Ads to Increase in ‘09

B2B marketers to increase spending on performance-based ads in '09 at the expense of traditional display ads because of clear measurable returns, according to a  Econsultancy and Convera.

  • 78% of advertisers planning to raise spending on CPA formats
  • 67% plan to increase spending on cost-per-lead (CPL) ads
  • Just under half on cost-per-click (CPC).
  • 29% to increase spending on CPM (display mostly)

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