Online retail at $156B in '09

Online retail sales expected to rise 11% to $156 billion this year, excluding travel, according to Forrester Research
  • Majority of online retail spending growth in '09 at the expense of physical stores because i) easier to comparison shop and ii) find what they're looking for.
  • Overall growth rate slows down from 13% in '08, totaling $141 billion
  • Online sales to make up 7% of overall retail revenue in '09, compared with 6% in '08.
  • Amazon primed to benefit. However, some big retailers with a Web presence, such as Best Buy Co. and Macy's Inc., could continue to capture a disproportionate share, since consumers are familiar with those brand names.

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