Search is #1, the Internet Operating System & Killer App
- 81% of Internet users worldwide used search engines in '08 - TNS “Digital World, Digital Life”
The percentage of internet users who use search engines on a typical day has been steadily rising from about 1/3 of all users in '02 to a new high of 1/5
- 89% of US Internet users searched in April–May 2008 - Pew Internet & American Life Project
- 21% used a search engine as their homepage in 2007, 2X '05 - USC Annenberg School Center for the Digital Future
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