1.31.2009

62% of ad agency CEOs: Digital Marketing a growth area in '09

Digital marketing is one of the few bright spots in Worldwide Partners Inc (WPI) survey. Half the CEOs citing Digital Marketing as a growth area in 2009. Among North American CEOs, 62% said that they think digital will grow this year, while 39% of non-Nort
h American CEOs said the same.
  • 70% of global ad agency CEOs say clients cutting back '09 budgets
  • 83% say cuts are at least by 20%
  • 95% report clients are less optimistic
Clients demand more control over their budgets






Despite the financial crisis and downturn in consumer and corporate confidence, Paid search advertising actually surged during Q4 '08, plus 43% over '07, Covario's Global Search Spending Analysis.


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