12.13.2009

1/3 annonceurs français ont accru leurs dépenses en ligne en '09

Malgré la crise, 36% des annonceurs français ont augmenté leurs dépenses en ligne en 2009, selon la troisième édition du Baromètre des investissements digitaux, publié par Digitas avec le concours de Performics. Internet est ainsi le média qui a le moins souffert des réductions et des annulations de budgets (11% et 18%). Il sauve la mise en raison de sa réactivité, de son coût, de son retour sur investissement et des actions d'innovation qu'il propose. Les liens sponsorisés, les campagnes display, le conseil stratégique, le social media ainsi que le marketing mobile sont en croissance en 2009. L'e-mailing (fidélisation) et la conception de site, respectivement utilisés par 74% et 59% des annonceurs, demeurent le duo gagnant des leviers numériques. En 2010, outre la conception de site, les annonceurs privilégieront la création de contenus et le social media marketing pour dynamiser et renforcer leur relation avec les consommateurs.


En savoir +

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12.11.2009

U.S. Online Holiday Spending Reaches $16 Billion for First 36 Days of the November-December Shopping Season


For the holiday season-to-date, nearly $16 billion has been spent online, a 3% increase versus the corresponding days last year.

  • 28% of those who have begun their holiday shopping this season indicated that social media has influenced their purchases.







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Online Will Take More Ad Dollars Than Newspapers By 2015



Three industry forecasts are raising their expectations for next year’s ad spend…

  • Magna Global is predicting a 6%
  • GroupM just 0.8%
  • ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months to 0.9%%. The net was the only medium to attract more money in 2009 in Zenith’s figures. It’s now on track for more modest but consistent growth pace of 9.5% (2010), 12% (2011) and 13% (2012).

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Geotargeted Display to Grow 16% to $1.9B in 2013



Though the bulk of today’s geotarged ad sales take place in the search arena, the geotargeted display ad market in the US is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%, according to a new report from BIA/Kelsey.


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86% of Companies Plan Social Media Budget Bumps



The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, Econsultancy and bigmouthmedia.


  • 86% plan to spend more money on social media in '10
  • 54% saying the lack of resources is a significant problem
  • 90% say social media is taking up more time internally than a year ago
  • 88% of execs at US non-profit organizations are currently experimenting with social media
  • Only  51% report using it actively
  • 79% are uncertain about how to demonstrate its value for their organization
  • 52% of companies who are heavily involved in social media marketing say that they have gained real value
  • Twitter is now the most widely adopted social media tactic, used by 78% of company respondents and 74% of agency respondents
  • 62% say they are using the micro-blogging site for publicizing new content
  • 54% are using the channel for marketing or brand monitoring
  • 27% of companies are using Twitter as a customer service tool for reacting to issues and inquiries
  • 25% say they use Twitter as a customer feedback tool
  • 31% saying that there are “tremendous opportunities” available



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12.04.2009

LeWeb real time search with avec http://GlamLive.fr

   Glam Live (beta) est un engin de recherche différent. Le Web change en temps réel. En partenariat avec Collecta, Glam Live vous presente l'information publiée a chaque instant sur les sites de news, blogs populaires et média sociaux incluant Flickr et YouTube.






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12.03.2009

Glam announces two more verticals, Glam Live‘s real time search and forms Advisory Board

Paris, France, December 3rd, 2009: Glam One, owner of the “glam” brand in France and developer of France’s first vertical media platform is announcing the launch of two more verticals, GlamZic.com and GlamSport.com, for music and sport’s independent professionals. In addition, Glam is announcing the release and integration of Glam Live’s real time search capability through its partnership with Collecta.

Glam’s vision is to evolve Web engagement by providing talent showrooms, personal productivity, branding tools and transactional ecommerce storefronts. With GlamSport.com and GlamZic.com, sport and music professionals now have an environment to better market their skills. Glam counts 7 verticals:

  •  GlamFree (http://www.glamfree.com): freelances en communication pour annonceurs et agences
  • GlamParis (http://www.glamparis.com): photographes, mannequins, stylistes, maquilleurs
  • GlamShows (http://www.glamshows.com): artistes du spectacle vivant
  • GlamAct (http://www.glamact.com): comédiens pour directeurs de casting et producteurs
  • GlamChic (http://www.glamchic.com): hôtesses pour agences de communication événementielle
  • GlamSport (http://www.glamsport.com): professionnels du sport
  • GlamZic (http://www.glamzic.com): professionnels de la musique, artistes, compositeurs et producteurs

Glam owns over 400 two-syllable “glam” domains and verticals can be deployed in under 48 hours from start to finish. The Glam architecture is built on innovative, original and integrated best-of-breed technology and is available as a white label solution for enterprises and advertisers to deploy their own vertical networks.

In addition, Glam is introducing Glam Live (http://www.glamlive.fr). The web is alive and real-time generated content is accelerating. Glam Live, integrated at the core of every vertical, provides real time Webwide search results. Through its technology partnership with Collecta  (http://www.collecta.com), Glam users, independent professionals and agencies can now keep pace with real time information, brand conversations, trends and comments every minute. Collecta monitors the update streams of news sites, popular blogs and social networks including multimedia content from Flickr and YouTube.
“Real-time search is a window into the heart of the social network. It reveals the vibrancy of the network, community, and conversations to both users and outside observers,” said Collecta CEO Gerry Campbell. “Through streaming search, users see a deeper, more complex view of what’s taking place in the world right now.”

Real time is at the heart of the Glam platform. Users can automatically post statuses, publish their profiles and import online activities from their social network accounts including Twitter, YouTube, DailyMotion, Flickr, Del.icio.us and other networks.

Glam is also adding close to a century of professional experience through the formation of its Advisory Board. The charter of the Board is to guide Glam’s long term vision and support the executive team navigate through the company’s tactical growth milestones. Glam’s Advisory Board members include:

  • Chris Kitze, Publisher at “Before It’s News”, Board Director of Intelius, former Chairman of Wine.com and CEO of NBCi
  • Thierry Happe, founder of NetExplorateur thinktank, former President of Euro-RSCG Futurs and Havas Advertising’s Pôle Communication et Nouvelles Technologies
  • Sylvain Bellaiche, Founder and CEO of publicly traded Groupe Referencement.com
  • Franck Debane, former head of search technology for AOL Europe and more recently BBC.com


Privately-held Glam One, with offices in Paris, Glam is the legal owner of several French trademarks protecting the word “glam”, registered with the French Intellectual Property office. Any unauthorized commercial use of the word “glam” for goods or services in France similar to those of classes 35, 38 or 41 constitutes trademark infringement and could lead to criminal prosecution.

Contact:
Arnaud Fischer - @arnaudfischer
arnaud [at] glam.fr
33 (6) 21 84 33 96

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Tendances de la Silicon Valley et LeWeb pour l'IAB

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12.02.2009

French Online Video Consumption Surges 141%



French Online Video Consumption Surges 141% in the Past Year to 5.4 Billion Videos Viewed In Sep. '09, up 36 percent versus the previous year - comScore


  • Google Captures 34% of French Online Video Market with 1.8 Billion Videos Viewed on YouTube.com



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Geotargeted display ads to reach $1.9 billion



With the rise of consumer mobility, mobile handsets and the increased use of laptop computers, geo-targeted advertising revenue is set to skyrocket over the coming three years.

  • In 2008, geographically targeted display ads brought in just under $900 million
  • Forecasters predict that by 2013 geo-targeted display ad revenue will reach nearly $2 billion, a 66% increase


Read more ...

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12.01.2009

U.S. Ad Impressions up 21 Percent in October


Ad impressions for October up by over 20%, with growth in almost every vertical category, according to Nielsen Online. In 2008, however, overall impressions grew just 3% over the previous month.


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11.30.2009

French court slams eBay with €1.7M fine over LVMH product resale dispute

 A commercial court in Paris has fined eBay €1.7 million euros (roughly £1.6 million) for allegedly not sticking to an injunction banning users from selling on products of luxury goods conglomerate Moët Hennessy Louis Vuitton (LVMH in short).
Allowing the LVMH perfumes and cosmetics to be purchased by Frenchmen on its French and UK website according to the ruling violated a prior court order to remove all such postings (June 2008), part of a €38 million verdict saying eBay had not done enough to stop the sale of counterfeited LVMH items.

Lire la suite ...

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11.26.2009

SocNet Users Enhance Relationships, Lose Inhibitions



Online social networking is becoming entrenched in everyday life and is profoundly affecting how US consumers connect with family and friends, shop and interact with retailers and brands, and participate in political and humanitarian issues, according to a recent study from Euro RSCG Worldwide.


  • Online social networking is enhancing rather than deteriorating, relationships among Americans
  • 54% have met new people through electronic media
  • Consumers are engaging in more multi-way exchanges of ideas and opinions among consumers and brands
  • Consumers have increased their involvement in political and humanitarian issues
  • 40%  agree that social groupings online can be truly social


Social media are now a vital consideration in any communications strategy in any country where digital media are accessible to citizens and consumers.


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11.25.2009

Marketers Find Web Chat Can Be Inspiring


International Business Machines and a handful of other major marketers, including casino operator Harrah's Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web.

For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers are—and aren't—saying about their brands.


Ogilvy
A Lotus print ad reflects findings that consumers tend to talk online about meetings, rather than the technologies that enable them.
Then, they are incorporating those findings into their more-conventional research and using them not only to choose the overall themes of their marketing campaigns, but also specific text and photos for their ads.

Once the campaigns are up and running, the companies and their ad firms are using the same Web-scanning technologies to gauge consumer reaction to their messages, and to fine-tune them to boost performance.

Full article

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Mobile Social Networks: Marketing by Location Shows Potential

  Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices.



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11.16.2009

Demand for ROI Fuels Online Growth in Europe

 More than eight in 10 European marketers say they increased their online advertising spending during '09 - European Interactive Advertising Association (EIAA).

  • 93% of European marketers expect to further increase their online advertising spend in '11
  • 7.6% year-over-year rise in '10 and more than 15% forecast for '11
  • Fueled by i) increased online spending, ii) growth of mobile advertising, iii) ongoing shift from traditional to online



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11.04.2009

Glam Who? Glam Media Faces French Competition From Glam One

  by Patrick Smith   @psmith - Nov 3, 2009 3:39 PM ET


Before it has even launched in France, Glam Media is facing competition from a French online media company with a very similar name. Glam One, which owns more than 400 domains and five vertical content networks, on Tuesday announced the launch of its “vertically integrated social media platform” (release). Sound familiar? It should: Glam Media has for years marketed itself as a “vertical content network”.



Glam Media plans to launch in France next year, following roll-outs in the UK, Australia, Canada,Germany and Japan. But there’s a snag: seven-year-old Glam One owns the “Glam” trademark in France and in a shot across Glam Media’s bows it uses its release to remind people that “all unauthorised use of these brands could lead to counterfeiting penalties”.

Lire la suite ...

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11.03.2009

Glam One Launches First Socially Integrated Vertical Media Platform in France

- For immediate release -


Paris, France, November 3rd, 2009. Glam One (http://www.glam.fr), owner of the “Glam” brand in France and the glam.fr domain name, is announcing the release of France’s first integrated social media platform. The Glam vertical marketplaces bring together professionals into communities organized around targeted sectorsSelf-employed independent workers now have an environment to better market their skills. Brands and agencies can post business and contract opportunitiessearch, browse, and reach professionals.




The Glam vision is to evolve Web engagement by providing talent showrooms, personal productivity and branding tools, and transactional ecommerce storefronts, while facilitating the communication between parties.




Glam One owns over 400 two-syllable “glam” domains and new verticals can be deployed in under 48 hours from start to finishGlam has already released five verticals in France, including:
  • GlamFree.com (http://www.GlamFree.com): freelances en communication pour annonceurs et agences.
  • GlamParis.com (http://www.glamparis.com): photographes, mannequins, stylistes, maquilleurs pour marques de mode, beauté, luxe.
  • GlamShows.com (http://www.GlamShows.com): artistes du spectacle vivant pour agences, annonceurs et municipalités
  • GlamAct.com (http://www.GlamAct.com): comédiens pour directeurs de casting et producteurs.
  • GlamChic.com (http://www.GlamChic.com): hôtesses pour agences de communication événementielle et annonceurs. 


The platform supports built-in paid search, display advertising and subscription models and is already available as a white label solution for enterprises and advertisers to deploy their own vertical networks. The Glam architecture is built on innovative, original and integrated best-of-breed tools leveraging the Drupal open source technology maintained and developed by a community of thousands of users and developers.


  • Google’s powerful Custom Search technology at the core of each vertical community allows visitors to search targeted content from the open Web as well as opportunities and profiles.
  • Users can connect and invite friends using their existing FaceBook, Twitter, Google, Yahoo!, MySpace or AOL accounts.
  • Users can import content and online activities from their respective social network accounts including YouTube, DailyMotion, Flickr, Del.icio.us, Twitter and other networks.
  • Users can post statuses and automatically publish their profiles to Twitter from within the Glam platform and retweet others using Tweetmeme's integrated technology.

In addition, Glam is announcing that Arnaud Fischer was recently named CEO of the company. Arnaud has over 15 years of experience planning, building, taking to market and monetizing consumer Web services and online advertising solutions with Microsoft (MSFT) in Redmond, WA, AltaVista acquired by Yahoo! (YHOO) in Palo Alto, CA, and AOL Search (TWX) in Dulles, VA.



Over the past seven years, Glam has worked and established strong relationships with France’s top brands and advertisers. We have also been running a successful pilot program over the past 10 months assessing important behavioral and technology trendthat clearly validate the needs of an increasing population of independent workers to better market themselves. Internet users have flooded FaceBook to connect with friends, Meetic.com (Match.com in the US) to fulfill their private lives. We plan to make of the Glam verticals the destinations for independent professionals to better market and sell their skills and talents. Our vision is to build a better, different, disruptive, socially-integrated, real time platform in-synch with the market.



Privately-held Glam One, with offices in Paris, France, is the legal owner of the Glam brand in France. “Glam® and Glamchic® are registered trademarks. All unauthorized use of these brands could lead to counterfeiting penalties.



Contact:
Arnaud Fischer
arnaud [at] glam.fr
33 (6) 21 84 33 96


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10.27.2009

Only 9% of SMBs Use Twitter for Marketing

    32% of SMB advertisers plan to include social media in their marketing mix in the next 12 months (Facebook, Linkedin or MySpace) - BIA/Kelsey.
  • 39% of SMBs plan to include customer ratings or reviews
  • 23% plan to incorporate video on their websites
  • 31% plan to include links or ads placed on social sites or blogs
Despite the significant number reporting plans to use social media, far fewer SMBs appear to be putting it into practice today.

  • 9% of SMBs report using Twitter
  • 23% have used social sites in the past 12 months
  • 16% have incorporated video into their website
  • 29% have included customer ratings and reviews.

The adoption of social mediais more prevalent among younger businesses.

  • 16% of businesses that are 3 years old or younger use Twitter versus 2% of those in business 11+ years
  • 44% of businesses that are three years old or younger plan to market this way versus 22% of those in business 11+ years




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10.23.2009

One in five Americans publish, read status updates



  • 19% of internet users use Twitter or another service to share updates, up from 11% in Dec. '08

  • The more devices someone owns, the more likely they are to use Twitter or another service to update their status
    • 39% of internet users with four or more internet-connected devices (laptop, cell phone, game console, ... ) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device

  • Median age of a Twitter user is 31. Median age for MySpace is 26. Median age for LinkedIn is 39. Median age for FaceBook is 33

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10.17.2009

Google Says Internet Advertising Picked Up Steam in Third Quarter

 Google says its advertising business picked up in Q3.


  • Revenue increased 7% from last year to $5.94 billion, comparing to 3% year-over-year
  • Revenue was up 8% sequentially after being flat from Q1 to Q2
  • Net income rose 27% to $1.64 billion
  • Google is ready to start investing again, hire, pursue acquisitions and partnerships.
"[...] we believe the worst of the recession is behind us [...]" said Google Chief Executive Eric Schmidt

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10.16.2009

Facebook Sees Nearly 200% Visit Boost, While Twitter Traffic Also Soars

 Facebook logged 58.6% of all U.S. visits among 155 social networking Websites in Sep. '09, 194% increase Sep. '08.

  • Twitter growth, up 1,170% from Sep. '08.
  • Facebook netted 58.6% of all U.S. social networking visits in Sep. '09
  • In Sep. '08, MySpace was the leading social network with a 66.8% share, logged 30.3% of U.S. social network visits in September, plummeting 55% from last year

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Firm Sees Potential For ‘Double-Digit’ Increase In Search Ad Spending This Quarter


The search-ad market is on the way up again, “potential” for “double-digit” quarter-over-quarter and year-over-year sales growth, Efficient Frontier.

  • New growth to come from retail holiday shopping
  • Search-ad spending up 5% in last quarter, compared to last year
  • Bing is up, attracting greater share of advertisers’ dollars, to 5.3% from 4.3% during the second quarter, most significant growth in finance and travel.

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Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report




SearchIgnite has released their quarterly search advertising spend report.

  • U.S. search spend flat year-over-year but up 10% quarter-over-quarter.
  • Most notable increase from multi-channel retailers, spend up by 40% from Q3 '08 to Q3 '09
  • Microsoft 15% increase in ad spend


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Online Ad Spending in Western Europe

 France and Germany are relatively mature markets for online advertising.

  • The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread.
  • Throughout Western Europe, total advertising spending has plunged with the financial downturn. But the Internet has withstood recessionary pressures far better than other media.
  • Online ad spending will post important gains in 2009 and regain significant momentum in 2010.
  • Paid search has proved the most popular online ad format in these tough times, while European marketers’ commitment to display, classified ads and e-mail has been somewhat weaker.



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10.15.2009

Consumer Spending Index Reaches Two-Year High



The Deloitte Consumer Spending Index rose 11.7% in Sep. '09, climbing to 3.44%.

  • The tax burden continues to fall with the weakening of the economy
  • Initial unemployment claims have dropped from 694,000 in Mar. '09 to about 263,000 in Sep
  • Real wages are up 4.8% from a year ago
  • The pace of decline in home prices has slowed significantly



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10.11.2009

Glam France

Glam.fr est une plateforme de vertical social media offrant aux individus et organisations du conseil en personnalités et célébrités, des showrooms de talents, des outils de productivités et de branding personnel, des espaces de communication et des ecommerce storefronts.

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10.09.2009

eMarketer: Online Ad Slide Nearing Bottom



The online ad market is close to bottoming out, according to new report issued by industry tracker eMarketer.

  • Spending will continue to decline for the second half of '09, but that decline should decelerate.
  • The fact that the display ad market only declined by 1% the first 6 months of the year fueled optimism for the remainder of '09.
  • Expect decline to be less than the first half
  • Online ad networks should continue to thrive in the second half of the year

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Social Media Has Direct Influence on Brand Search

 Searchers who use social media are more engaged with brands, more likely to be looking to buy, GroupM Search & comScore. Consumers exposed to social media are more likely to click on a brand’s paid search ad. Investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase.


  • Significant and direct correlation between discovery of brands through social media and search behavior
  • Increased paid search click-through-rates (CTR).
  • Social media users exposed to a brand spent 20% more time online
  • Consumers exposed to both brand and paid search spent almost 3 times more time online
  • Searchers who engage with social media far more likely to search for lower-funnel terms
  • Consumers exposed to a brand and paid-search are 2.8 times more likely to search for that brand
  • 50% CTR increase in paid search when consumers were exposed to social media and paid search. 
  • Social media users are 1.7 times more likely to search with the intension of making a list of brands or products to consider purchasing
  • Consumers exposed to influenced social and paid search exhibit 223%  heavier search behavior
  • 50% of social-media exposed searchers search daily for product terms versus with 33%.
  • Consumers searching on brand product terms, exposed to a brand’s social marketing campaign are 2.4 times more likely to click on organic links
  • Among searchers using a brand’s product name in a search query, the CTR increased from 4.5% to 11.8% when users were exposed to both influenced social media and paid search



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10.08.2009

Social Network Advertising Nearing An Inflection Point

Two of the most important trends in online advertising are the pervasiveness of social networks and the growing use of "owned platforms", Business Insider by Rory Maher. These trends threaten to disrupt traditional content publishers who sell ad space, because they allow advertisers to go direct.





  • Social networks have now impossible to ignore.
  • Advertisers are building "owned platforms" directly onto social networks, likely to accelerate
  • Advertisers seek more effective ways to market on social networks
  • Brands are struggling how to best use social networks
  • As traditional forms of advertising prove to be ineffective
  • Advertisers turn to "owned platforms"
  • Social networking will be so intertwined with the average person's life that brands have to figure out a way or miss reaching consumers where they are most engaged




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10.07.2009

Social Media Boosts Search Ad Clicks



Consumer searchers were 2.5 times more likely to click after exposure to a brand's social marketing, by Brian Morrissey


  • Consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show higher propensity to search for, click on brands' search ads
  •  Consumers exposed to a brand's social campaign 2.8 times more likely to search for, click rates rose 50%
  • Engagement with brand in social media has long-term benefits


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GLAM PLUS GLAM


COMMUNIQUE DE PRESSE
Pour diffusion immédiate – Mardi 6 octobre 2009


GLAM PLUS GLAM

GLAM (http://www.glam.fr) devient encore plus GLAM en passant de 4 à 8 expertises de talents. En effet GLAM lance GlamAct (http://www.glamact.com comédiens), GlamChic (http://www.glamchic.com hôtesses), GlamFree (http://www.glamfree.com freelances en communication) et GlamShows (http://www.glamshows.com spectacles vivants).

GLAM est la plateforme de vertical social media qui a pour vision d’offrir aux entreprises, professionnels indépendants, auto-entrepreneurs et talents du conseil en personnalités, des showrooms de compétences, des outils de productivité et de branding personnel, des espaces de communication et des ecommerce storefronts.

Ces quatre nouvelles plateformes permettront aux clients de GLAM de sélectionner et contacter des comédiens et freelances pour leurs campagnes de publicité, ainsi que des hôtesses et artistes pour leurs événements d’entreprises. La clientèle de GLAM est composée à 50% de grandes entreprises et à 50% de leurs agences de communication.

Ce développement est réalisé sous la direction de Arnaud FISCHER, 41 ans, qui après avoir travaillé 20 ans aux USA (Microsoft, AOL, AltaVista/Yahoo! et autres startups Internet de la Silicon Valley) rentre en France pour s’associer à GLAM, dont il devient CEO.

« Aucun prestataire n’avait jusqu’à ce jour permis aux entreprises d’entrer en contact direct avec autant de talents, dit Arnaud FISCHER. La puissance du web permet ce formidable bon en avant, en complément des méthodes plus traditionnelles basées sur le conseil. GlamFree, que GLAM a fait évolué du mode conseil à une plateforme web, propose déjà l’accès à 3200 freelances en communication. Notre ambition est de déployer cette technologie à d'autres segments verticaux, en France et à l'international. »

GLAM a été fondé en 2003 par Vincent FISCHER et Nicolas TEIL avec GlamSpeak conférenciers et animateurs, puis GlamCom célébrités pour marques (2005), GlamBoard réalisateurs pour films publicitaires (2006) et GlamKast models castings (2008). GLAM est propriétaire de la marque de commerce GLAM en France et du nom de domaine www.glam.fr porte d’entrée de l’univers GLAM.

-30-

Pour informations :
GlamBoard : Bob DUTERTRE, bdutertre@GlamBoard.com
GlamCom : Vincent FISCHER, vfischer@GlamCom.com
GlamKast : Thomas MARTY, tmarty@GlamKast.com
GlamSpeak : Nicolas TEIL, nteil@GlamSpeak.com
Glam : Arnaud FISCHER, arnaud@Glam.fr

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6.07.2009

80 new sites created per minute

There are now 183 million domain names registered across all Top Level Domains, a 3% increase over Q4 '08 and 12% over last year. This means that nearly 11.8 million new domain names were registered across all TLDs in the first quarter of 2009. That's 91 domain names registered per minute and if about 88 percent resolve to Websites, that would mean that roughly 80 new sites were created a minute or one a second.



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6.05.2009

Mad Avenue Blues

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4.28.2009

EU 'Net Marketers Optimistic About Online Advertising

European advertisers choose online advertising over traditional media like TV, newspapers, and magazines - European Interactive Advertisers Association.

  • Just 8% of the advertisers said they cut budgets for online advertising.
  • Seven in 10 said their online ad spend is increasing in '09.
  • Nearly four in 10 advertisers said budgets are being reallocated from TV (37%). Some 32% are moving funds away from newspapers, 46% from magazines.

And the trend will likely continue throughout 2009, according to the report. Online advertising is playing a more central role in overall ad strategies
  • 47% of advertisers consider online solutions as an essential factor within the marketing mix, up from 38% in last year's research.
  • 16% are allocating larger budgets to pan-regional rather than country-specific campaigns - up from 11% last year.
64% of advertisers increased their paid search investments. Email, display and video advertising were cited as most popular tools. Mobile is also growing: 30% of marketers are making use of mobile formats within their overall strategy.

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Interactive Ad Growth Still Healthy


Interactive advertising is heading for growth over the next seven years, according to Forrester Research Interactive Advertising Forecast.

Interactive online advertising (display, email, mobile, search, and social media) will experience a 17% CAGR, totaling almost $55 billion in spending over the next seven years.

Five key online advertising channels will see the following 7-year CAGR, according to the report:
  1. social media - 34%
  2. mobile - 27%
  3. display - 17%
  4. search - 15%
  5. email - 11%
Overall interactive advertising spend will grow an estimated 10% - from 9% of all ad spending in 2008 to 19% in '14.

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