Microsoft Live Search 19.3% increase in active first page advertisers in Q3 '08

Interesting study from AdGooroo. Not seing Yahoo! losing more ground is surprising given the marginalizing back-and-forth negociations with Microsoft. Live Search has grown their active advertiser base by almost 32% in the past year.

Sphere: Related Content

Borrell raising local ad revenues forecast

Local media research firm Borrell Associates has actually bolstered its outlook for 2008 local ad revenues, raising its forecast 2.5 percent, from around $12 million to $12.3 million. The firm also sees local Web ad dollars taking up a larger share of the interactive ad spending pie next year, when local online ad revenues are expected to increase 11 percent over 2008, to around $13.6 million.

Borrell expects local paid search advertising to grow almost 22 percent next year while national paid search will lose share, dropping from $12.4 million this year to $9.3 million next year.

Read more ... By Kate Kaye, The ClickZ Network, Oct 29, 2008

Sphere: Related Content

Internet Ad Spend up 21% in UK

Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau(IAB-UK) in partnershi with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC).

Strong advertiser confidence in online media - including search, classifieds, rich media and video - at a time when TV, print, outdoor and radio, are experiencing declines.

Technology, finance and entertainment & media top categories. In terms of revenues for specific sectors, technology is the top category with a 17.3% market share, followed by finance at 11.9%, entertainment & media at 10.7% and Recruitment at 9.9%.

Classifieds grew by 30.2% year-on-year to £361.6 million as recruitment, property, automotive and small ads continued their migration to the internet from print classifieds, which declined 10% year-on-year.

Sphere: Related Content

Yellow Pages Remain Strong in US; 85% Used Print Directory in Last Year

Sphere: Related Content

Click-fraud stable while social conversations increasingly buzzing

• Average click fraud rate was 16% for Q3 '08, down slightly from the 16.2% reported for both Q2 2008 and Q3 2007.
  
  
• Average click fraud rate of PPC advertisements in Google AdSense and the Yahoo Publisher Network was 27.1%, down from 27.6% for Q2 '08.
  
  
• Traffic from botnets responsible for 27.6% of all click fraud traffic in Q3 '08, up from 25.2% for Q2 '08.
  
  
• Click fraud originating from countries outside North America came from Russia 4.9%, France 4.8% and the U.K. 3.5%.

English posts that contain Click Fraud per day for the last 30 days.

Get your own chart!

Sphere: Related Content

Online advertising spending projections still looking positive

• eMarketers latest projections, released in August, saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. Of course, a whole lot happened in the past 8 weeks.
• For the first half of 2008, the IAB reported 15.2%

Without going into tone polarity, "online advertising"'s share of voice, i.e. social media conversation volume, seems to be losing a bit of traction, though. Measuring online sentiment turned out to be a pretty good proxy predictor when comparing Facebook versus Myspace or Obama versus Clinton long before a clear winner was apparent in traffic measurements and more formal opinion pools.

English posts that contain "online Advertising" per day for the last 30 days.

Get your own chart!

Sphere: Related Content