12.16.2008

US ad spend down 1.7% through Q3; Internet display up 7%


Total measured advertising expenditures in the first nine months of '08 declined 1.7% compared  to '07, and ad spend during Q3 was down 2.0% vs. last year - TNS Media Intelligence.

For the nine month period, internet display advertising expenditures increased 7.0% but growth rates have been shrinking.

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