12.25.2008

★ ... Happy Holidays ... ★ ... Joyeuses Fetes ... ★ ... Buon Natale ... ★ ... feliz navidad ... ★




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12.19.2008

Pre dot.com bust AltaVista - the entire campaign

The "Retirement Home" is the softer, cuter one of them all  ... pre dot.com bust AltaVista - RIP - commercials buried in one of my Web 1.0 boxes.

Smart Is Beautiful! Enjoy!



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12.18.2008

Pre dot.com bust AltaVista - Testicular Cancer 1 2 3

The trilogy ... Pre dot.com bust AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes. Transcoded. Smart Is Beautiful! Enjoy!

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12.17.2008

Pre dot.com bust AltaVista - "The toilet guy"

Pre dot.com bust AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes; transcoded. I forgot the name of this one ... "the toilet guy"? Again hillarious, but ... got nothing to do with Search Engines!


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12.16.2008

Search marketing spending will grow by 14.9% in '09, to $12.3 billion

Search marketing is not recession-proof, but it is recession-resistant, eMarketer projection. Search is highly measurable, so it will maintain its place in many budgets and increase in some others. Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. That will be the lowest year-over-year increase for online advertising ever. Yet it will still be a robust increase compared with nearly all other media.

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US ad spend down 1.7% through Q3; Internet display up 7%


Total measured advertising expenditures in the first nine months of '08 declined 1.7% compared  to '07, and ad spend during Q3 was down 2.0% vs. last year - TNS Media Intelligence.

For the nine month period, internet display advertising expenditures increased 7.0% but growth rates have been shrinking.

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AltaVista pre-bust Kasparov commercial - Smart is Beautiful!

I was told the Pamela Anderson '30 sec did not test well in research at the time but some VP managed to get his jean's authographed ... and for the record, that was not my title. I understand folks got distracted and couldn't remember what the commercial was even about a search engine. How about Kasparov? Enjoy!



If you've missed them before:

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12.15.2008

Baston because of LeWeb, really?!

"Vous allez vous réveiller ce matin en découvrant une joute blogosphérique entre Loic Le Meur et Michael Arrington. Michael publie un billet sur l’apparente inefficacité des entrepreneurs européens qui préférent prendre du temps à déjeuner, Loic répond en précisant que les américains connaissent mal l’Europe et demande même s’il faut inviter Michael l’an prochain, sur ce Michael se défend en disant que LeWeb préfère la censure au dialogue et menace “de ne plus envoyer de bloggeurs de TechCrunch” à la conférence et d’organiser un évènement le même jour. Loic répond que TechCrunch se défend en menaçant LeWeb."

I am no translator but I'll give it a shot ... and shut up about it.
Loic says Michael started it and Michael says Loic started it.

C'mon, I have two brothers, we had more fun than that growing up. Take the gloves off!



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12.14.2008

Pre dot.com bust AltaVista - Pamela Anderson

Pre dot.com bust AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes. Transcoded. Smart Is Beautiful! Enjoy!

I said I would post one a day but ValleyWag already picked it up so I might as well post this one. Consider this my Xmas card. Happy holidays to all the Search geeks out there ... ;-)




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December 9 highest online spending day ever!

comScore reporting e-commerce spending December 1-12 at $8.26 billion, up 3% versus year ago. December 9 emerged as the highest online spending day on record $887 Million in Sales.


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AltaVista Commercial right before the dot.com bust!

I found this old AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes. Transcoded. Smart Is Beautiful! Enjoy!


For the memories ...


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12.10.2008

Traditional ad spending falling, Online safe ... and then it depends whom you ask

Advertising spending around the world forecasted to drop 0.2% to $458 billion in '09, compared with '08. First decline in global advertising spending since '01's 3% decline. Internet ad spending is the only significant growth area despite a projected 5% increase in '09, down from an expected 16% growth this year.
  • Ad spending in the US will fall 3% to $157 billion in '09 - WPP’s GroupM
  • Interpublic's Magna unit predicts the U.S. ad economy would shrink 3.0% in '09, twice as good as the ZenithOptimedia's -6.2% forecast.




  • Western Europe expected to fall to $113 billion

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12.05.2008

Black Friday, Cyber Monday and holiday Ecommerce

Cyber Monday experienced $846 million in online spending,  making it the second highest online spending day recorded, a 15% increase, in online retail sales over last year according to comScore.
The gain is attributed to a 22% increase in the number of buyers, while the average dollars spent per buyer declined by 5 % versus a year ago. comScore reports that online retail sales from Nov. 1 to Dec. 1 were down 2% from a year ago, despite a 13% increase during the four-day period from Black Friday to Cyber Monday.
The proportion of time that consumers spent on e-commerce sites hit an all-time low in October at 12.8% (Online Publishers Association).

Consumers will continue to shift their gift buying online this holiday season, citing convenience, time constraints, and price among the primary reasons for shopping on the web, according to a Nielsen Online pre-holiday survey.
In Europe, comScore reports that in both the U.K. and Germany, the Christmas shopping season appears to be well underway, with visitation to online retail sites up 10% and 11% respectively in November compared to the base period average. Christmas shopping in France traditionally begins a bit later in the year and the 2008 season is no exception, with French retail site visitor growth up just 6% through the final week of November.

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