Q3 '08 Internet ad spending at $5.87 billion, plus 2% over Q2

Q3 '08 Internet ad spending at $5.87 billion, roughly even with last quarter, plus 2% over Q2. 2008 revenues so far $17.3 billion, plus 14% over the first three quarters of '07. - The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC).
  • A slew of analyst firms have reduced online ad industry revenue forecasts.
  • The rate of growth between Q3 '07 and Q3 '08 was less than half the same period between '06 and '07. 
  • Q2 revenues grew 12.8% over Q2 '07.

Online advertising will weather the storm better than other advertising sectors because of cost-effectiveness and measurability.

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