- Healthcare: 53% used insurance provider directories while 44% relied on a search engine
- Real Estate: 51% used a real estate vertical search engine versus 44% who used a major search engine
- Legal: 36% referred to a search engine while 25% used the internet yellow pages
- Home Contracting: 36 % used a search engine while 26% used the internet yellow pages
"The practical message for local businesses and service providers is this: have a professional website and make sure that it’s properly indexed and can be found by consumers using search engines."