10.29.2008

Microsoft Live Search 19.3% increase in active first page advertisers in Q3 '08

Interesting study from AdGooroo. Not seing Yahoo! losing more ground is surprising given the marginalizing back-and-forth negociations with Microsoft. Live Search has grown their active advertiser base by almost 32% in the past year.

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Borrell raising local ad revenues forecast


Local media research firm Borrell Associates has actually bolstered its outlook for 2008 local ad revenues, raising its forecast 2.5 percent, from around $12 million to $12.3 million. The firm also sees local Web ad dollars taking up a larger share of the interactive ad spending pie next year, when local online ad revenues are expected to increase 11 percent over 2008, to around $13.6 million.


Borrell expects local paid search advertising to grow almost 22 percent next year while national paid search will lose share, dropping from $12.4 million this year to $9.3 million next year.


Read more ... By Kate Kaye, The ClickZ Network, 

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10.28.2008

Internet Ad Spend up 21% in UK



Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau(IAB-UK) in partnershi with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC).



Strong advertiser confidence in online media - including search, classifieds, rich media and video - at a time when TV, print, outdoor and radio, are experiencing declines.

Technology, finance and entertainment & media top categories. In terms of revenues for specific sectors, technology is the top category with a 17.3% market share, followed by finance at 11.9%, entertainment & media at 10.7% and Recruitment at 9.9%.

Classifieds grew by 30.2% year-on-year to £361.6 million as recruitment, property, automotive and small ads continued their migration to the internet from print classifieds, which declined 10% year-on-year.



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10.27.2008

Yellow Pages Remain Strong in US; 85% Used Print Directory in Last Year

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Click-fraud stable while social conversations increasingly buzzing



  • Average click fraud rate was 16% for Q3 '08, down slightly from the 16.2% reported for both Q2 2008 and Q3 2007.

  • Average click fraud rate of PPC advertisements in Google AdSense and the Yahoo Publisher Network was 27.1%, down from 27.6% for Q2 '08.

  • Traffic from botnets responsible for 27.6% of all click fraud traffic in Q3 '08, up from 25.2% for Q2 '08.

  • Click fraud originating from countries outside North America came from Russia 4.9%, France 4.8% and the U.K. 3.5%.





English posts that contain Click Fraud per day for the last 30 days.
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Online advertising spending projections still looking positive

  • eMarketers latest projections, released in August, saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. Of course, a whole lot happened in the past 8 weeks.
  • For the first half of 2008, the IAB reported 15.2%

Without going into tone polarity, "online advertising"'s share of voice, i.e. social media conversation volume, seems to be losing a bit of traction, though. Measuring online sentiment turned out to be a pretty good proxy predictor when comparing Facebook versus Myspace or Obama versus Clinton long before a clear winner was apparent in traffic measurements and more formal opinion pools.





English posts that contain "online Advertising" per day for the last 30 days.
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