12.25.2008

★ ... Happy Holidays ... ★ ... Joyeuses Fetes ... ★ ... Buon Natale ... ★ ... feliz navidad ... ★




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12.19.2008

Pre dot.com bust AltaVista - the entire campaign

The "Retirement Home" is the softer, cuter one of them all  ... pre dot.com bust AltaVista - RIP - commercials buried in one of my Web 1.0 boxes.

Smart Is Beautiful! Enjoy!



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12.18.2008

Pre dot.com bust AltaVista - Testicular Cancer 1 2 3

The trilogy ... Pre dot.com bust AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes. Transcoded. Smart Is Beautiful! Enjoy!

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12.17.2008

Pre dot.com bust AltaVista - "The toilet guy"

Pre dot.com bust AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes; transcoded. I forgot the name of this one ... "the toilet guy"? Again hillarious, but ... got nothing to do with Search Engines!


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12.16.2008

Search marketing spending will grow by 14.9% in '09, to $12.3 billion

Search marketing is not recession-proof, but it is recession-resistant, eMarketer projection. Search is highly measurable, so it will maintain its place in many budgets and increase in some others. Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. That will be the lowest year-over-year increase for online advertising ever. Yet it will still be a robust increase compared with nearly all other media.

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US ad spend down 1.7% through Q3; Internet display up 7%


Total measured advertising expenditures in the first nine months of '08 declined 1.7% compared  to '07, and ad spend during Q3 was down 2.0% vs. last year - TNS Media Intelligence.

For the nine month period, internet display advertising expenditures increased 7.0% but growth rates have been shrinking.

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AltaVista pre-bust Kasparov commercial - Smart is Beautiful!

I was told the Pamela Anderson '30 sec did not test well in research at the time but some VP managed to get his jean's authographed ... and for the record, that was not my title. I understand folks got distracted and couldn't remember what the commercial was even about a search engine. How about Kasparov? Enjoy!



If you've missed them before:

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12.15.2008

Baston because of LeWeb, really?!

"Vous allez vous réveiller ce matin en découvrant une joute blogosphérique entre Loic Le Meur et Michael Arrington. Michael publie un billet sur l’apparente inefficacité des entrepreneurs européens qui préférent prendre du temps à déjeuner, Loic répond en précisant que les américains connaissent mal l’Europe et demande même s’il faut inviter Michael l’an prochain, sur ce Michael se défend en disant que LeWeb préfère la censure au dialogue et menace “de ne plus envoyer de bloggeurs de TechCrunch” à la conférence et d’organiser un évènement le même jour. Loic répond que TechCrunch se défend en menaçant LeWeb."

I am no translator but I'll give it a shot ... and shut up about it.
Loic says Michael started it and Michael says Loic started it.

C'mon, I have two brothers, we had more fun than that growing up. Take the gloves off!



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12.14.2008

Pre dot.com bust AltaVista - Pamela Anderson

Pre dot.com bust AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes. Transcoded. Smart Is Beautiful! Enjoy!

I said I would post one a day but ValleyWag already picked it up so I might as well post this one. Consider this my Xmas card. Happy holidays to all the Search geeks out there ... ;-)




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December 9 highest online spending day ever!

comScore reporting e-commerce spending December 1-12 at $8.26 billion, up 3% versus year ago. December 9 emerged as the highest online spending day on record $887 Million in Sales.


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AltaVista Commercial right before the dot.com bust!

I found this old AltaVista - RIP - commercial tape buried in one of my Web 1.0 boxes. Transcoded. Smart Is Beautiful! Enjoy!


For the memories ...


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12.10.2008

Traditional ad spending falling, Online safe ... and then it depends whom you ask

Advertising spending around the world forecasted to drop 0.2% to $458 billion in '09, compared with '08. First decline in global advertising spending since '01's 3% decline. Internet ad spending is the only significant growth area despite a projected 5% increase in '09, down from an expected 16% growth this year.
  • Ad spending in the US will fall 3% to $157 billion in '09 - WPP’s GroupM
  • Interpublic's Magna unit predicts the U.S. ad economy would shrink 3.0% in '09, twice as good as the ZenithOptimedia's -6.2% forecast.




  • Western Europe expected to fall to $113 billion

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12.05.2008

Black Friday, Cyber Monday and holiday Ecommerce

Cyber Monday experienced $846 million in online spending,  making it the second highest online spending day recorded, a 15% increase, in online retail sales over last year according to comScore.
The gain is attributed to a 22% increase in the number of buyers, while the average dollars spent per buyer declined by 5 % versus a year ago. comScore reports that online retail sales from Nov. 1 to Dec. 1 were down 2% from a year ago, despite a 13% increase during the four-day period from Black Friday to Cyber Monday.
The proportion of time that consumers spent on e-commerce sites hit an all-time low in October at 12.8% (Online Publishers Association).

Consumers will continue to shift their gift buying online this holiday season, citing convenience, time constraints, and price among the primary reasons for shopping on the web, according to a Nielsen Online pre-holiday survey.
In Europe, comScore reports that in both the U.K. and Germany, the Christmas shopping season appears to be well underway, with visitation to online retail sites up 10% and 11% respectively in November compared to the base period average. Christmas shopping in France traditionally begins a bit later in the year and the 2008 season is no exception, with French retail site visitor growth up just 6% through the final week of November.

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11.23.2008

Consumer research, decision making and online word-of-mouth

Search Engine Land's Greg Sterling reviewed an interesting Yahoo! study examining consumer behavior in choosing local services and providers in five vertical categories: legal, real estate, home improvement, health care and vocational education. Respondents included 2,500 consumers that completed a transaction.

Top line findings:
  • Healthcare: 53% used insurance provider directories while 44% relied on a search engine
  • Real Estate: 51% used a real estate vertical search engine versus 44% who used a major search engine
  • Legal: 36% referred to a search engine while 25% used the internet yellow pages
  • Home Contracting: 36 % used a search engine while 26% used the internet yellow pages

Greg relays that Yahoo found in every category that 75% of consumers relied on recommendations from friends and family during the research process. Along those lines, “Yahoo’s study found that local merchants who encourage customers to post online reviews and ratings benefit from the same kind of impact seen through word-of-mouth endorsements from family and friends.”

"The practical message for local businesses and service providers is this: have a professional website and make sure that it’s properly indexed and can be found by consumers using search engines."

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Q3 '08 Internet ad spending at $5.87 billion, plus 2% over Q2

Q3 '08 Internet ad spending at $5.87 billion, roughly even with last quarter, plus 2% over Q2. 2008 revenues so far $17.3 billion, plus 14% over the first three quarters of '07. - The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC).
  • A slew of analyst firms have reduced online ad industry revenue forecasts.
  • The rate of growth between Q3 '07 and Q3 '08 was less than half the same period between '06 and '07. 
  • Q2 revenues grew 12.8% over Q2 '07.

Online advertising will weather the storm better than other advertising sectors because of cost-effectiveness and measurability.

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11.17.2008

Le Web sémantique par Nicolas Cynober

Excellent post sur le web Semantique par Nicolas Cynober, aussi repris par TechCrunch ce matin.

"Le rôle de ces technologies est fondamentalement très simple. Elles permettent de partager et d’enrichir tous types de données de manière structurée. Les
 applications webs deviennent alors hautement interconnectées dans un sens que l’on ne mesure
 pas encore."

With about 35 conversational posts a day, the semantic web is definitely not losing traction. Online advertising metrics might be looking downwards but the Web as a whole is certainly not going to lose speed any time soon .... until the next revolution.
 


Tim Berners Lee on the Semantic Web

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11.11.2008

Local interactive ad spending growth down to 8% in '09


  • Local interactive ad spending growth to slow to around 8% in '09, from 47% this year, as  as offline media spending falls 1.4 percent - Borrell Associates
  • While accelerating some budget shifting trends, the financial conjoncture makes it difficult to truly predict what will be



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11.10.2008

Obama's $8 million online advertising spend mix


Barack Obama's campaign could account for at least half of all 2008 online political ad spending - FEC reports analyzed by ClickZ News
  • $8 million through October to Google, Yahoo, Facebook, news Web sites, ad networks, and in-game ad firm Massive
  • Google collected $3.5 million from Obama for America
  • Yahoo remains distant second with $673,000
  • The campaign spent over half a million dollars on social networking sites
  • Facebook took in over $467,000
  • Time Warner (most likely CNN.com): over $337,000 by October
  • Politico: $146,000
  • WashingtonPost.com: $100,000
  • The Weather Channel Interactive: over $108,000
  • NBA.com: about $21,000 in September
"The ability to target ads locally is important to any political candidate using any medium, but Obama's campaign took local targeting to a new level. Before several state primaries, and then again before the general election, the campaign customized online ad creative for residents of different states. During the primaries, display ads with tailored messages showed up on news sites in Texas, Ohio, Pennsylvania, and others. Later in the year, a variety of state-specific ads appeared, telling people to "Register to Vote for Barack Obama and Other
 Candidates For Change," and providing the last day they could register in their state in order to vote.
Borrell Associates predicts spending online by 2008 political advertisers to hit $17.7 million.

IceRocket reports over 5,500 posts about "barack Obama" a day in average, with a very impressive surge during election week.




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11.03.2008

Online advertising: Boost or Bust?

A couple interesting reports out today

  1. Global Budgets To Boost Online Advertising
  2. J.P.Morgan Slashes Outlook
  • Total dollars spent on Internet advertising will continue to increase, the Rubicon Project
  • Millions shifted from traditional advertising budgets into online
  • Web advertising a global industry less subject to any one country's economy
And On the other hand,
  • JP Morgan issued an advisory to investors attributing the downgrade to "further economic deterioration" weakening demand from online advertisers.
  • Calling for an annual rate of online advertising growth of 25% in '07 and 13% in '09 from 28% and 19%.
  • CPMs to remain depressed and sell-through rates will worsen.
  • Lowering fiscal '08 and fiscal '09 domestic display to $7.95 billion (11% growth) and $8.45 billion (6% growth) from $8.15 billion (14% growth) and $9.43 billion (16% growth).
  • Lowered U.S. search growth estimates to 23.4% in '08 ad 17.3% in '09 from 27.4% and 25.5%.
  • Global search ad market expected to expand 34% in '08 vs. 36%.

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11.01.2008

Crosswind landing

Aircraft are generally directionally stable and have a tendency to point into the wind direction. In situations where a crosswind is present, the aircraft will adopt a yaw orientation with respect to the runway and will drift laterally as it approaches the runway. These pose significant safety issues when safe operation of the undercarriage requires the body and the velocity of the aircraft to be aligned with the runway at touch down. The landing gear on the B-52 included an unusual feature to counteract the problem: all landing gear bogies could be steered, allowing the aircraft to land with the wheels facing the direction of travel even if the nose was not pointed in the same direction.





crosswind landing is a landing maneuver in which a significant component of the prevailing wind is perpendicular to the runway centerline.

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10.29.2008

Microsoft Live Search 19.3% increase in active first page advertisers in Q3 '08

Interesting study from AdGooroo. Not seing Yahoo! losing more ground is surprising given the marginalizing back-and-forth negociations with Microsoft. Live Search has grown their active advertiser base by almost 32% in the past year.

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Borrell raising local ad revenues forecast


Local media research firm Borrell Associates has actually bolstered its outlook for 2008 local ad revenues, raising its forecast 2.5 percent, from around $12 million to $12.3 million. The firm also sees local Web ad dollars taking up a larger share of the interactive ad spending pie next year, when local online ad revenues are expected to increase 11 percent over 2008, to around $13.6 million.


Borrell expects local paid search advertising to grow almost 22 percent next year while national paid search will lose share, dropping from $12.4 million this year to $9.3 million next year.


Read more ... By Kate Kaye, The ClickZ Network, 

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10.28.2008

Internet Ad Spend up 21% in UK



Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau(IAB-UK) in partnershi with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC).



Strong advertiser confidence in online media - including search, classifieds, rich media and video - at a time when TV, print, outdoor and radio, are experiencing declines.

Technology, finance and entertainment & media top categories. In terms of revenues for specific sectors, technology is the top category with a 17.3% market share, followed by finance at 11.9%, entertainment & media at 10.7% and Recruitment at 9.9%.

Classifieds grew by 30.2% year-on-year to £361.6 million as recruitment, property, automotive and small ads continued their migration to the internet from print classifieds, which declined 10% year-on-year.



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10.27.2008

Yellow Pages Remain Strong in US; 85% Used Print Directory in Last Year

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Click-fraud stable while social conversations increasingly buzzing



  • Average click fraud rate was 16% for Q3 '08, down slightly from the 16.2% reported for both Q2 2008 and Q3 2007.

  • Average click fraud rate of PPC advertisements in Google AdSense and the Yahoo Publisher Network was 27.1%, down from 27.6% for Q2 '08.

  • Traffic from botnets responsible for 27.6% of all click fraud traffic in Q3 '08, up from 25.2% for Q2 '08.

  • Click fraud originating from countries outside North America came from Russia 4.9%, France 4.8% and the U.K. 3.5%.





English posts that contain Click Fraud per day for the last 30 days.
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Online advertising spending projections still looking positive

  • eMarketers latest projections, released in August, saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. Of course, a whole lot happened in the past 8 weeks.
  • For the first half of 2008, the IAB reported 15.2%

Without going into tone polarity, "online advertising"'s share of voice, i.e. social media conversation volume, seems to be losing a bit of traction, though. Measuring online sentiment turned out to be a pretty good proxy predictor when comparing Facebook versus Myspace or Obama versus Clinton long before a clear winner was apparent in traffic measurements and more formal opinion pools.





English posts that contain "online Advertising" per day for the last 30 days.
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