"sentiment analysis" search on Google, ODP, Wikipedia
Search is the Internet OS. Before folks started talking about Web 2.0, the Semantic Web was all the rage. Sentiment Analysis emerges from a cloud of intersecting disciplines including search, the proliferation of user-authored content, the wisdom of the crowd, information retrieval techniques , academic research, data mining and progress in machine learning, emerging computational linguistic such as semantic categorization applications, content from the tail, and of course statistics.
For brand managers of the private sector (pharmaceutical, consumer, ...), politicians, sociologs, Wall Street and others interested in buzz monitoring, sentiment analysis unlocks actionable information out of reach until now and creates real capitalistic value, such as real time brand, public image and reputation monitoring, product-related early warning systems, detection of unfavorable rumors for risk management, customer satisfaction indices.
I have been doing search for a while - Microsoft before MS knew how important search was, Enfish desktop search that curiously never made it, Altavista before the Yahoo! acquisition, Yaga distributed P2P digital content search and eCommerce platform, right on but too early, local search at Infospace while local was hot, and now AOL Search with the FullView turn around. It is sometimes still difficult to put things in perspective and really walk the walk in our searchers' shoes in spite of all the focus groups, usability tests, eye tracking studies, so I decided to go on a quest to look for a generic definition of "sentiment analysis" and good synonyms, simply because I care about it, and wanted to feel how it really feels. The query is [sentiment analysis], a simple "informational" query as Andrei Broder would put it, in opposition to "navigational" or "transactional", and the right answer should be a collection of good links, maybe even a Onebox, FullView, Short cut, or SmartAnswer ... answers. My information need revolves around Defitions, Companies, Technology, Academic coverage, Articles, Papers and I am really not sure what to expect.



Wikipedia barely had a "stub" about "sentiment analysis", so I contributed a couple more definitions I ran into. I'll clean that up as I learn more while searching next for "sentiment analysis" in Yahoo!, Ask, and the others.
Know of some good links about "Internet sentiment analysis"? What it is? Who is doing what? Who is paying for it? Cool emerging linguistic technology like semantic categorization?
1 comment:
To compare directory with directory, I had a look at the Yahoo directory. It has only one result, too: it´s the same site that you found in ODP, now it is in Business and Economy > Finance and Investment > Futures and Options. The descriptions are different, of course - I like the ODP text better, but I am no neutral judge ;-)
As far as ODP is concerned, looks like there´ll be some more... and more relevant... results soon - welcome in the volunteer editor community, Arnaud :-)
Post a Comment