80 new sites created per minute

There are now 183 million domain names registered across all Top Level Domains, a 3% increase over Q4 '08 and 12% over last year. This means that nearly 11.8 million new domain names were registered across all TLDs in the first quarter of 2009. That's 91 domain names registered per minute and if about 88 percent resolve to Websites, that would mean that roughly 80 new sites were created a minute or one a second.

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Mad Avenue Blues

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EU 'Net Marketers Optimistic About Online Advertising

European advertisers choose online advertising over traditional media like TV, newspapers, and magazines - European Interactive Advertisers Association.

• Just 8% of the advertisers said they cut budgets for online advertising.
  
• Seven in 10 said their online ad spend is increasing in '09.
• Nearly four in 10 advertisers said budgets are being reallocated from TV (37%). Some 32% are moving funds away from newspapers, 46% from magazines.
  

And the trend will likely continue throughout 2009, according to the report. Online advertising is playing a more central role in overall ad strategies

• 47% of advertisers consider online solutions as an essential factor within the marketing mix, up from 38% in last year's research.
• 16% are allocating larger budgets to pan-regional rather than country-specific campaigns - up from 11% last year.
  

64% of advertisers increased their paid search investments. Email, display and video advertising were cited as most popular tools. Mobile is also growing: 30% of marketers are making use of mobile formats within their overall strategy.

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Interactive Ad Growth Still Healthy

Interactive advertising is heading for growth over the next seven years, according to Forrester Research Interactive Advertising Forecast.

Interactive online advertising (display, email, mobile, search, and social media) will experience a 17% CAGR, totaling almost $55 billion in spending over the next seven years.

Five key online advertising channels will see the following 7-year CAGR, according to the report:

1. social media - 34%
   
2. mobile - 27%
   
3. display - 17%
   
4. search - 15%
   
5. email - 11%
   

Overall interactive advertising spend will grow an estimated 10% - from 9% of all ad spending in 2008 to 19% in '14.

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SEO rising faster than overall search marketing

U.S. spending on search engine marketing will nearly double from $12.2 billion in '08 to $23.4 billion in '13.

• All four types of search marketing will gain more marketer dollars each year.
  
• Marketers will invest approximately 63% of their annual U.S. search engine marketing spending in paid search from '08 through '13.
  
• SEO spending will rise from a 12.7% share in '08 to a 16.5% share in '13.

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Social Networking Attracts 75% of Online Europeans

Of the 282.7 million European internet users who went online in Dec. '08, 211 million visited a social networking site, 74.6%, according to comScore.

• The UK (79.8%) and Spain (73.7%) had the highest social-networking penetration.
• Norway (58.9%) and Austria (49.7%) had the lowest.
• France (63.9%) was the 3rd. largest with 21.7 million visitors in Dec. '08 behind the UK with 29.3 million visitors and Germany at 24.9 million visitors
• The total number of French internet visiting a social network was up 45% year over year.

Facebook.com ranked as the most popular social networking site in France, with 12 million visitors, growing 443% over the past year after launching a French language user interface in February. Skyrock ranked second with 11 million visitors (up 8%). MySpace Sites (3 million visitors) and Flickr.com (1.8 million visitors) rounded out the top five.

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