Glam Who? Glam Media Faces French Competition From Glam One

  by Patrick Smith   @psmith - Nov 3, 2009 3:39 PM ET

Before it has even launched in France, Glam Media is facing competition from a French online media company with a very similar name. Glam One, which owns more than 400 domains and five vertical content networks, on Tuesday announced the launch of its “vertically integrated social media platform” (release). Sound familiar? It should: Glam Media has for years marketed itself as a “vertical content network”.

Glam Media plans to launch in France next year, following roll-outs in the UK, Australia, Canada,Germany and Japan. But there’s a snag: seven-year-old Glam One owns the “Glam” trademark in France and in a shot across Glam Media’s bows it uses its release to remind people that “all unauthorised use of these brands could lead to counterfeiting penalties”.

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Glam One Launches First Socially Integrated Vertical Media Platform in France

- For immediate release -

Paris, France, November 3^rd, 2009. Glam One (http://www.glam.fr), owner of the “Glam” brand in France and the glam.fr domain name, is announcing the release of France’s first integrated social media platform. The Glam vertical marketplaces bring together professionals into communities organized around targeted sectors. Self-employed independent workers now have an environment to better market their skills. Brands and agencies can post business and contract opportunities, search, browse, and reach professionals.

The Glam vision is to evolve Web engagement by providing talent showrooms, personal productivity and branding tools, and transactional ecommerce storefronts, while facilitating the communication between parties.

Glam One owns over 400 two-syllable “glam” domains and new verticals can be deployed in under 48 hours from start to finish. Glam has already released five verticals in France, including:

• GlamFree.com (http://www.GlamFree.com): freelances en communication pour annonceurs et agences.
• GlamParis.com (http://www.glamparis.com): photographes, mannequins, stylistes, maquilleurs pour marques de mode, beauté, luxe.
• GlamShows.com (http://www.GlamShows.com): artistes du spectacle vivant pour agences, annonceurs et municipalités
• GlamAct.com (http://www.GlamAct.com): comédiens pour directeurs de casting et producteurs.
• GlamChic.com (http://www.GlamChic.com): hôtesses pour agences de communication événementielle et annonceurs. 

The platform supports built-in paid search, display advertising and subscription models and is already available as a white label solution for enterprises and advertisers to deploy their own vertical networks. The Glam architecture is built on innovative, original and integrated best-of-breed tools leveraging the Drupal open source technology maintained and developed by a community of thousands of users and developers.

• Google’s powerful Custom Search technology at the core of each vertical community allows visitors to search targeted content from the open Web as well as opportunities and profiles.
• Users can connect and invite friends using their existing FaceBook, Twitter, Google, Yahoo!, MySpace or AOL accounts.
• Users can import content and online activities from their respective social network accounts including YouTube, DailyMotion, Flickr, Del.icio.us, Twitter and other networks.
• Users can post statuses and automatically publish their profiles to Twitter from within the Glam platform and retweet others using Tweetmeme's integrated technology.

In addition, Glam is announcing that Arnaud Fischer was recently named CEO of the company. Arnaud has over 15 years of experience planning, building, taking to market and monetizing consumer Web services and online advertising solutions with Microsoft (MSFT) in Redmond, WA, AltaVista acquired by Yahoo! (YHOO) in Palo Alto, CA, and AOL Search (TWX) in Dulles, VA.

“Over the past seven years, Glam has worked and established strong relationships with France’s top brands and advertisers. We have also been running a successful pilot program over the past 10 months assessing important behavioral and technology trends that clearly validate the needs of an increasing population of independent workers to better market themselves. Internet users have flooded FaceBook to connect with friends, Meetic.com (Match.com in the US) to fulfill their private lives. We plan to make of the Glam verticals the destinations for independent professionals to better market and sell their skills and talents. Our vision is to build a better, different, disruptive, socially-integrated, real time platform in-synch with the market.”

Privately-held Glam One, with offices in Paris, France, is the legal owner of the “Glam” brand in France. “Glam”® and “Glamchic“® are registered trademarks. All unauthorized use of these brands could lead to counterfeiting penalties.

Contact:

Arnaud Fischer

arnaud [at] glam.fr

33 (6) 21 84 33 96

Twitter: @glamfrance

Facebook.com/pages/Glam/192857155760

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Only 9% of SMBs Use Twitter for Marketing

    32% of SMB advertisers plan to include social media in their marketing mix in the next 12 months (Facebook, Linkedin or MySpace) - BIA/Kelsey.

• 39% of SMBs plan to include customer ratings or reviews
• 23% plan to incorporate video on their websites
• 31% plan to include links or ads placed on social sites or blogs

Despite the significant number reporting plans to use social media, far fewer SMBs appear to be putting it into practice today.

• 9% of SMBs report using Twitter
• 23% have used social sites in the past 12 months
• 16% have incorporated video into their website
• 29% have included customer ratings and reviews.

The adoption of social mediais more prevalent among younger businesses.

• 16% of businesses that are 3 years old or younger use Twitter versus 2% of those in business 11+ years
• 44% of businesses that are three years old or younger plan to market this way versus 22% of those in business 11+ years

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One in five Americans publish, read status updates

• 19% of internet users use Twitter or another service to share updates, up from 11% in Dec. '08

• The more devices someone owns, the more likely they are to use Twitter or another service to update their status
• 39% of internet users with four or more internet-connected devices (laptop, cell phone, game console, ... ) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device

• Median age of a Twitter user is 31. Median age for MySpace is 26. Median age for LinkedIn is 39. Median age for FaceBook is 33

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Google Says Internet Advertising Picked Up Steam in Third Quarter

 Google says its advertising business picked up in Q3.

• Revenue increased 7% from last year to $5.94 billion, comparing to 3% year-over-year
• Revenue was up 8% sequentially after being flat from Q1 to Q2
• Net income rose 27% to $1.64 billion
• Google is ready to start investing again, hire, pursue acquisitions and partnerships.

"[...] we believe the worst of the recession is behind us [...]" said Google Chief Executive Eric Schmidt

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Facebook Sees Nearly 200% Visit Boost, While Twitter Traffic Also Soars

 Facebook logged 58.6% of all U.S. visits among 155 social networking Websites in Sep. '09, 194% increase Sep. '08.

• Twitter growth, up 1,170% from Sep. '08.
• Facebook netted 58.6% of all U.S. social networking visits in Sep. '09
• In Sep. '08, MySpace was the leading social network with a 66.8% share, logged 30.3% of U.S. social network visits in September, plummeting 55% from last year

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